The Toyota Tacoma Can’t Be Beaten

Illustration for article titled The Toyota Tacoma Cant Be Beaten

Photo: Toyota

The Morning ShiftAll your daily car news in one convenient place. Isn’t your time more important?

Tacoma is still king, Mercedes will make EVs in Alabama, and Cadillac is up to some new tricks. All that and more in The Morning Shift for December 14, 2020.

Advertisement

1st Gear: Taco Still Winning

It’s interesting, this idea that some consumers don’t want giant trucks from the Big Three. Toyota has been happy to mop up the rest with the Tacoma.

Advertisement

From Bloomberg:

Even in the middle of a pandemic, there’s one model that auto dealer Crown Toyota in Ontario, California, can’t keep on the lot: the Tacoma pickup. With just a 10-day supply of the truck — in an industry where 60 days is considered ideal — most are already sold before they’re unloaded from the car hauler.

[…]

The Tacoma is to midsize pickups what the Ford F-Series is to full-size trucks: a dominant player that has remained the best-seller of its kind for the last 14 years. Sales, which rose 8% last month, have more than doubled this decade, even as General Motors Co. fielded the Chevrolet Colorado and GMC Canyon, Ford Motor Co. revived the Ranger model and Fiat Chrysler Automobiles NV rolled out the Jeep Gladiator.

[…]

When Toyota looks at it, it sees a cash cow. The Japanese automaker is reaping dividends from sticking with it after rivals abandoned smaller pickups a decade ago, winning over buyers in search of something less than a half-ton truck. Toyota hopes to repeat that strategy in passenger cars as peers cancel sedans in favor of crossovers, sport-utility vehicles — and midsize trucks.

The article also includes an interesting tidbit about margins. It’s interesting because automakers are always blaming low margins for discontinuing smaller vehicles. Toyota says its margins on the Tacoma are just fine:

And buyers are paying up for them. Smaller pickups once sold for rock-bottom prices to first-time buyers. Now they’re boosting the bottom line at automakers that trick them out with elaborate entertainment systems and color-coordinated bash plates underneath to protect beefy off-road powertrains. The Tacoma starts at $26,150 for a utilitarian model but can climb above $50,000 for a fully-loaded TRD Pro. The Japanese company says half of all Tacomas sold in the U.S. include the optional TRD off-road package.

Advertisement

Half! A lot of these buyers are coastalCalifornia, to be preciseand I can imagine how a lot of people would view buying a Colorado or Ranger as simply passé. Related: Where is a new Dakota?

2nd Gear: Truckmakers In Europe Say They Will Be Done With Emissions-Producing Trucks By 2040

That’s ten years earlier than originally planned. And I don’t mean pickup trucks, I mean semis.

Advertisement

From The Financial Times:

An alliance of Daimler, Scania, Man, Volvo, Daf, Iveco and Ford have signed a pledge to phase out traditional combustion engines and focus on hydrogen, battery technology and clean fuels.

The industry will spend about €50bn-€100bn on new technologies, Scania chief executive Henrik Henriksson told the Financial Times, ahead of the pledge announcement.

The truckmakers, under the umbrella of EU carmaker association ACEA, are working with the German funded Potsdam Institute for Climate Impact Research to consider the best technologies and approaches.

The pledge signed by the chief executives of the truck and van businesses also calls for widespread investment in energy grids and a higher tax on carbon across Europe to help drive the change.

“If we can make this happen, we need to work all together,” said Mr Henriksson, who chairs ACEA’s commercial vehicle board.

Advertisement

It is shocking to me how quickly everything has pivoted away from fossil fuels. The race to abandon internal combustion engines seems likely to only quicken.

3rd Gear: The Mercedes EQS And EQE Will Be Built In Alabama

Those are the all-electric SUV versions of the S-Class and E-Class. The EQS and EQE will also be be built in Germany, as part of Mercedes’ big electric push.

Advertisement

From Automotive News:

Mercedes-Benz will build two electric utility vehicles at its plant in Alabama starting in 2022, part of a global EV production plan detailed Monday that also named sites in Europe and China.

[…]

Other production locations announced Monday are:

  • The EQS, a rival to the Tesla Model S, will go into production in Sindelfingen, Germany, in first half of next year.
  • The EQA utility vehicle will be built in Beijing starting next year. Production of the model has already started in Rastatt, Germany.
  • The EQB utility vehicle will start production in Kecskemet, Hungary, and Beijing next year.
  • The EQE will be produced in Bremen, Germany, and Beijing starting next year. The EQC is already built in Bremen and Beijing.

Mercedes will also produce battery systems for its EVs in Germany, Poland and Beijing.

Advertisement

You can read Mercedes’ press release on the matter here. Will we get the EQA? I doubt it, but dammit that sure seems like the best of the lot.

4th Gear: Ford Says That 2020 Has Been Stressful For People

This is the kind of work that gives marketing people a bad name: According to Ford’s annual Trends Report (TM?), 2020 really stressed people out. It seems that a global pandemic and inequality and economic disaster are worrisome!

Advertisement

From the Detroit Free Press:

The 2021 report homes in on seven focus areas, about which Ford surveyed people from 14 countries around the world. Topics included the “pressure points” consumers felt this year; the role of escapism in helping deal with stress; loneliness; persistent inequalities and inequities; consumers’ experiences with shopping; their evolving uses and need for personal transportation; and environmental sustainability.

Globally, 69% of respondents reported feeling overwhelmed by changes in the world. Even so, 47% said adapting to the pandemic has been easier than they imagined it would be.

Numerous data points from the survey indicate young people are struggling more than anyone else; 63% of Gen Z respondents (ages 18-23 years old), for example, said it’s been harder than expected to adapt.

Up 17 percentage points from three years ago, 67% of respondents said it stresses them out to follow the daily news. Many also said they feel they are spending too much time on the internet, and about half said they feel lonely on a regular basis.

Advertisement

This report doesn’t even seem to help Ford in any material way.

While the trends are not directly related to the automotive industry, they are still important insights into consumers’ behaviors and values, [Sheryl Connelly, Ford’s chief futurist] said. And given the industry’s years-long product-planning process, it’s especially important to think ahead, she noted.

Advertisement

To sum up: Ford’s chief futurist has concluded that lots of people aren’t feeling great right now and also it would be good for Ford to think ahead. It’s too bad we couldn’t have come upon these insights in any other way than a big and presumably expensive study.

5th Gear: Cadillac’s Smaller Dealer Network, Considered

I touched on this a bit last week, as Cadillac said this month that around 150 dealers had taken buyouts to stop being Cadillac dealers instead of investing in Cadillac’s electric future. Automotive News did a story yesterday with some more context. Basically, a thinning of the herd is for the best.

The average U.S. Cadillac dealer sold 176 new vehicles last year, while BMW and Mercedes-Benz stores sold more than 900 apiece.

By the end of next year, almost 1 in 5 Cadillac dealers are planning to give up their franchise, with hefty buyout payments in hand. But Cadillac will still have about twice as many stores as its German rivals.

That may be why, two weeks after the deadline to accept a buyout, General Motors was still negotiating with some dealers who were on the fence about sticking with Cadillac as it aims for an all-electric lineup around the end of this decade.

“They are so over-dealered compared to their competitors that it’s going to take far more than 20 percent of the stores to close for the remaining Cadillac dealers to become more competitive with their luxury peers,” said Alan Haig, president of Haig Partners, a buy-sell advisory firm in Fort Lauderdale, Fla.

[…]

By 2022, Cadillac will have cut its U.S. retail network roughly in half since 2008, when it had more than 1,400 stores. Nearly 500 disappeared shortly after GM’s bankruptcy, many terminated involuntarily.

As of Jan. 1, Cadillac had 882 U.S. franchises, of which 153 were standalone operations, according to the Automotive News Data Center. That means more than 700 theoretically could remove the Cadillac emblem from their storefronts and move forward with other brands.

Advertisement

Cadillac’s future at this point is much more interesting than, say, Tesla’s.

Reverse: Indy

Advertisement

Neutral: How Are You?

I woke up full of Friday Night Lights energy for some reason. Clear eyes, full hearts, can’t lose.

The Nissan Van Experiment May Be Over

The Morning ShiftAll your daily car news in one convenient place. Isn’t your time more important?

Nissan may be giving up on commercial vans, the EU has antitrust concerns about the FCA-PSA merger, dealers are worried about a pickup truck shortage in the U.S., Europe is pushing for cleaner cars. All that and more in the Morning Shift for Monday, June 8, 2020.

Advertisement

1st Gear: You Know Those Nissan Taxi Vans All Over New York? Well, Nissan May Stop Building Them

Nissan started getting into the commercial van business at the beginning of this decade, offering first the truck-based, body-on-frame NV cargo van and then later the unibody NV200 compact cargo van, many of which would quickly be painted yellow and dominate the streets of New York City.

Advertisement

Now, according to Automotive News’ sources, Nissan’s foray into the commercial van life will come to an end in the U.S.. From the news site:

Nissan plans to discontinue production of its NV cargo and passenger vans in the U.S., sources familiar with the plans told Automotive News. The automaker assembles the large vans at its Canton, Miss., plant. It builds NV200 small vans in Cuernavaca, Mexico.

“We don’t want to go more in the business of vans in the U.S.,” said a source familiar with the decision. “We will exit.”

A Nissan spokesperson did not corroborate this information to the news site, but did tell Auto News that the company is looking to “streamline the product portfolio.”

The story mentions that Nissan dealers who invested in the brand’s cargo van project are likely to be disappointed, and that’s no surprise, since those dealers had to drop serious coin on prepping their operations for the vans, as Auto News writes:

Only about a fourth of the brand’s more than 1,070 U.S. dealers made the necessary store investments to enter the commercial vehicle business in 2011, installing heavy-duty lifts capable of raising 30,000 pounds of loaded vans, extending business hours to accommodate contractor needs and hiring a sales staff dedicated to fleet issues.

Those who invested did so under the assumption that Nissan would support the products indefinitely, said Tyler Slade, operating partner at Tim Dahle Nissan Southtowne in suburban Salt Lake City.

“Dealers now have serious concerns about their investments in commercial vehicles,” Slade said.

Advertisement

Among issues customers had with the vans, the news site points out, is the fact that Nissan doesn’t offer quite as much variety when it comes to pickups, and often times, businesses want to own both vans and pickups from the same brand. As a result, some van customers stayed away from the Nissan and instead bought a Ford or Chevy van to go with the Ford or Chevy trucks in their fleets.

The article also mentions the NV cargo van’s long nose—something Jalopnik pointed out back in 2013 and then again in 2017—as a compromise in terms of packaging, and a hindrance when it comes to parking. Check out Auto News’ story to see how much of the cargo van market Nissan owns, and to learn about how that share has flatlined over the years.

Advertisement

Nissan is in the midst of a major company revamp that will involve reducing production capacity and overall nameplate count, so this seems to make sense, especially since—as Automotive News points out—Nissan’s partner Renault has plenty of cargo vans that Nissan could rebadge.

2nd Gear: Antitrust Concerns About The Fiat Chrysler-PSA Merger

Italian-American automaker Fiat Chrysler and French automaker PSA Group are enormous companies, which is why it’s not surprising that a merger between the two could cause some concerns among organizations tasks with ensuring fair competition. Reuters writes that a hangup on that front may be brewing in the EU:

EU antitrust regulators are concerned about Fiat Chrysler (FCHA.MI) and Peugeot car maker PSA’s (PEUP.PA) combined high market share in small vans and may require concessions to clear their $50 billion merger, people familiar with the matter said.

Advertisement

The story goes on:

If Fiat and PSA fail to dispel the European Commission’s doubts in the next two days and subsequently decline to offer concessions by Wednesday, the deadline for doing so, the deal would face a four-month long investigation.

The EU competition enforcer, which has set a June 17 deadline for its preliminary review, declined to comment. Fiat was not immediately available for comment while PSA had no immediate comment.

Advertisement

Is this merger ever going to happen?

3rd Gear: There’s Probably Going To Be A Pickup Truck Shortage This Summer

America remains deeply in love with the pickup truck, with demand remaining high according to Automotive News, who writes:

Pickup popularity has not been sapped by the economic effects of the pandemic, which plunged auto sales in April to the slowest pace since the federal government began publishing monthly figures in 1976. Sales of new pickups handily outperformed the market in the week ending June 1, according to J.D. Power. While total retail sales were off by 12 percent, large pickup sales rose 5 percent, and midsize pickup sales climbed at the same rate. Sales of midsize SUVs declined 8 percent, compact SUVs fell 11 percent and compact cars dropped 33 percent.

Advertisement

The problem is that, though folks still want pickups, The Big Three haven’t been producing vehicles over the past three-ish months, so there could end up being a significant restriction in supply this summer—traditionally an important season for car sales. From the story:

A lack of trucks on dealership lots is a serious problem, but likely a short-term one, said Mark Wakefield, head of automotive practice at AlixPartners. “It feels like a crisis to a dealer. He feels like he doesn’t have the right truck for that buyer,” Wakefield said, adding that low supply will have an impact in the second quarter but be more muted in the third and gone by the fourth.

Advertisement

Automotive News spoke with the owner of Ford and GM dealerships in Texas. He expressed concerns about vehicle inventory in the coming months, but did say that used trucks have been selling well. So at least there’s that.

Also good news is that inventory doesn’t seem too terrible right now. Sure, automakers haven’t produced many pickups over the past three months, but the reality is that not that many people have been buying vehicles, either. So there does seem to still be some inventory available, as Automotive News points out:

For the Detroit 3, overall vehicle supply is notably down for GM but similar to year-earlier levels for Ford Motor Co. and Fiat Chrysler Automobiles, according to estimates from Morgan Stanley. The firm said days’ supply for May was estimated to be 60 for GM, down from 78 in May 2019. Ford’s supply was estimated at 76 days, compared with 75 a year earlier, and FCA was at 68 days, vs. 70 last year.

Advertisement

The question, now, is whether automakers can get production up quickly enough to meet increasing demand before the current supply runs dry. Another question is how long that demand will last given the country’s economic hardships.

4rd Gear: The UK May Be Considering Cash For Clunkers

You might recall the Car Allowance Rebate System—also called Cash For Clunkers—that the Obama administration rolled out back in 2009. It basically subsidized the purchase of new, efficient cars for people who turned in old gas-guzzlers.

Advertisement

Proponents touted the scheme’s environmental benefits and more importantly, its ability to reinvigorate a then-struggling auto industry. Detractors, however, maligned the program’s effects on the used car market (and thus on mobility for low-income families) as well as its wastefulness (a view espoused especially strongly among car enthusiasts).

There’s been plenty of discussion about such a program returning to the U.S., and there’s also been talk about it happening elsewhere. A recent story from Reuters claims that the U.K. is looking into such a “scrappage scheme” to pump up EV sales, with the news site attributing the info to the British newspaper The Telegraph. From Reuters:

The UK government is considering giving drivers up to 6,000 pounds ($7,600) to swap their diesel and gasoline cars for electric vehicles, a British newspaper said.

British Prime Minister Boris Johnson is said to be looking at July 6 as a potential date to announce the scrapping program, The Telegraph reported on Sunday.

The program is designed to provide a boost for UK electric car manufacturing following the impact of coronavirus lockdown, the newspaper said.

Advertisement

Hopefully not too many amazing Land Rovers Series Is, MGs, and Reliants are sacrificed in the name of EV proliferation and market resurgence.

5th Gear: Speaking Of Europe And Promoting Clean Driving

Meanwhile, in Germany, the government is apparently considering upping taxes on folks who buy cars that emit too many emissions, with the focus being on larger, internal combustion engine-powered vehicles. From Reuters:

The new regulation means that the surcharge would double for buyers of new cars with carbon dioxide emissions of more than 195 grams per kilometre, the draft of the finance ministry showed.

Buyers of smaller cars with carbon dioxide emissions below 95 grams do not face any additional surcharge while electric cars are totally exempt from any motor vehicle tax until the end of 2030, according to the draft law which is now to be discussed internally among ministries.

Advertisement

Reverse: 1948: It’s A Big Day For Porsche

From Autoweek:

June 8, 1948, is one of the most important dates in Porsche history: That’s when the first example of the 356 roadster received its street certification, launching not only the initial range of sports cars but a whole lineage that now encompasses many different models and 70 years of production cars and motorsport history.

Advertisement

Neutral: Are You Going To Miss Nissan Vans?

Every time I fly to New York, I look out into the streets and see NV200s everywhere. I don’t like them, but that’s only because I think Ford Crown Victorias are much cooler. Are you going to miss Nissan vans?

Porsche’s Taycan Launch Hit Hardest By Industry Shutdown

The entire world has suffered immensely under the thumb of a terrible virus, infecting millions and killing hundreds of thousands of people globally. In the midst of this pandemic, Porsche was trying to launch a new electric car that could portend the future of the brand. The new Taycan has received praise, including from us, for its incredible dynamic abilities and true Porsche feel. It’s the first EV that has truly gotten our blood pumping, as it’s not only quick, but also fantastic to drive.

As a cautionary move, Porsche closed down its factories for 6 weeks from early April to mid May. That timing was crucial for the Taycan, and Porsche’s ability to meet demand has suffered as a result. In a recent conversation with Automotive News, Porsche Cars North America CEO Klaus Zellmer had this to say: “That six-week window was very much reserved for fulfilling the U.S. demand. We had to take thousands of cars out of our sales plan for this year that we will not get into the United States and Canada.”

Deliveries of the new Taycan began here in North America back in December of 2019, and demand has been climbing. Porsche is selling Taycans as quickly as it can stock them, and this delay has caused many buyers to put their names on a wait list of indefinite length. Global demand for the Taycan, particularly the new lower-priced 4S model, has reportedly seen Porsche re-double its annual capacity of the model to 40,000 units. Having driven one, it’s easy to see why. It’s the best car Porsche sells right now. Bar none. And possibly the best new car on the market, period.

“The Taycan is the sports car in the battery-electric vehicle segment right now,” Zellmer continued. “That’s what people aspire for.”

This electric sports car is very important to the Porsche brand, as evidenced by the company shelling out for a super bowl commercial touting the new model this year. If Porsche can make significant in-roads on the electric market that Tesla has nearly single-handedly forged in the United States, it’s got a real winner on its hands.

Personally, I’m waiting on the rear-wheel drive long-range model to come out. Eventually. Hopefully.

Hyundai Dealer Abandons And Tows Customer Cars, Blames Coronavirus

Illustration for article titled Hyundai Dealer Abandons And Tows Customer Cars, Blames Coronavirus

Photo: Getty

Car dealers don’t have the best reputations, but you usually can expect them to hold on to your vehicle. Someone should have told that to this now-disavowed Hyundai dealer who allegedly abandoned customers’ cars, then had them towed leaving the owners on the hook for storage and fees.

Advertisement

Around a dozen customers who attempted to service their cars at Nissani Hyundai in Culver City had their cars towed away to an off-site facility, according to the LA Times. Some were then asked to pay thousands of dollars in fees to get their property back. The owner of the dealership blamed the coronavirus shutdown in the state of California. The customers and Hyundai corporate aren’t buying it, however.

Hyundai says the only story here is that of a franchisee who couldn’t be trusted to treat customers respectfully and who used the pandemic as cover for shoddy practices.

Advertisement

Once corporate was made aware of the situation, Hyundai stepped in to try and make things right.

Jim Trainier, a representative for Hyundai said-

“As soon as Hyundai learned of this situation and of these storage fees being charged to our customers, we quickly took steps to get all Hyundai cars out of E3’s facility and sent to a nearby Hyundai dealership where the service work would be made and our customers would be well taken care of,”

The report also explains that this isn’t the first time the Nissani dealer group has been caught doing unscrupulous activity. Last year Nissani was ordered to pay $2.4 million in back pay penalties. On April 6, Nissani voluntarily ended its franchise agreement with Hyundai.

The whole story is completely bonkers and worth a read.

For GREAT deals on a new or used Harley check out Old Town Temecula Harley-Davidson TODAY!